Our Story

Hustle/Haven was born from a simple idea: movement should make you feel good — in your body, in your mind, in your soul.

When Hustle/Haven first opened its doors in August 2020 (yep, right in the middle of a global pandemic), it was built as a space free from calorie counts, body shaming and drill-sergeant vibes. Instead, it was a place where community came first, where the hustle of a high-energy cycle class and the haven of hot yoga lived side by side and where mental and emotional wellness mattered just as much as physical health.

I’m Raquel Conn, and I started here as Hustle/Haven’s lead cycle instructor. One playlist, one sweaty class, and one post-ride high at a time, I fell in love — not just with the workouts, but with the people and the purpose behind them. Over the years, my role evolved (read: I wore a lot of hats) until I eventually stepped in as Executive Director. My mission? To keep the vision alive while continuing to grow this community into the most welcoming, uplifting fitness family in Roanoke.

We’re still the same space that believes in working out for your mind over your physique — but we’ve also become a place where friendships form, confidence blooms and self-care is celebrated daily (bonus points if it comes with a smoothie from our Potion Bar). Whether you’re here for the hustle, the haven, or a little bit of both, we’re here to make sure you feel strong, supported and at home.

See you in the studio.

XO,
Raquel